Vertex Properties was running paid campaigns across Meta and Google but had no way to measure lead quality. The sales team was drowning in unqualified inquiries, wasting time on cold leads while hot prospects went cold. Cost per lead was climbing month over month with no clear attribution model. There was zero visibility into which campaign, ad, or audience was actually driving serious buyers.

How Coonex Solved It: Our real estate specialized team rebuilt the entire acquisition funnel from scratch. We implemented a lead scoring system directly inside the Coonex CRM, which automatically ranked every incoming lead based on behavior, budget signals, and engagement level. The sales team only saw leads that hit a minimum score threshold. We integrated Meta, Google, and WhatsApp into one unified pipeline so every touchpoint was tracked. Retargeting sequences were built to re-engage property visitors who didn’t convert on first contact.

Outcome: Cost per lead dropped by 42%. The sales team cut their response time in half because they were only working qualified prospects. Pipeline visibility went from zero to full real-time tracking inside Coonex CRM.