Layla Sweets had a loyal offline customer base but almost no online sales infrastructure. Their social media was inconsistent, their content looked homemade, and there was no strategy connecting their posts to actual orders. They were using a delivery platform but had no campaigns driving traffic to it. Sales were completely flat online despite strong brand love in-store.

How Coonex Solved It: Our hospitality team built a full content system from scratch. We created a monthly production schedule with professional photography and short-form video built for Snapchat and TikTok, the two highest-converting platforms for food brands in Saudi Arabia. We launched paid campaigns on both platforms with direct links to the delivery profile. A UGC strategy encouraged customers to share their orders, which fed organic reach and reduced ad dependency over time.

Outcome: Online orders increased by 120% in the first three months. Monthly reach hit 52K consistently. The brand moved from zero paid media to a fully managed performance system operated by Coonex.