Oud Alsafwa had a strong product and loyal repeat customers but their Zid store was underperforming technically and commercially. Page load times were slow, the product pages lacked persuasive content, and there was no retention strategy. Every customer was essentially a one-time buyer. Ad campaigns were running without proper attribution and the team had no visibility into which products drove the most revenue or which audiences were worth scaling.

How Coonex Solved It: Our e-commerce team conducted a full audit of the Zid store and rebuilt the product page structure, navigation flow, and checkout experience. Attribution tracking was configured so every sale was tied to a specific campaign and audience. Snapchat and TikTok campaigns were rebuilt from scratch using performance creative optimized for product discovery in the Saudi market. Email and SMS retention flows were built inside Coonex to bring customers back after their first purchase. A bundle strategy was implemented to increase average order value.

Outcome: Revenue grew by 185% within six months. Conversion rate reached 3.9% on a fully optimized Zid store. Retention improved significantly as repeat purchase flows through Coonex activated the existing customer base.