Lumina had a skilled clinical team but struggled to communicate their expertise online. The content they were posting was inconsistent and felt generic. In a field where patients research extensively before booking, Lumina was losing prospects to clinics with stronger online presences. There was no paid media strategy and no system to capture and follow up with people who showed interest but didn’t book immediately.

How Coonex Solved It: Our healthcare team built an educational content strategy designed specifically for dermatology audiences. Monthly content plans included procedure explanations, skin care advice, and result-focused posts that built authority and trust. Before and after campaigns were structured to comply with healthcare advertising guidelines while maximizing conversion intent. Meta paid campaigns were launched targeting women in Saudi Arabia interested in aesthetic and dermatology services. All inquiries fed into Coonex CRM with follow-up sequences for people who didn’t convert on first contact.

Outcome: Instagram following more than doubled. The clinic reached 140+ new patients in one year. The booking rate of 27% reflected a high-quality audience that arrived already educated and ready to convert.